5 Things You Absolutely Need To Know About Content Marketing

5 Things You Absolutely Need To Know About Content Marketing


Contributing author: Anna Michaelidou Most brands understand the importance of good content and those who don’t well, let’s just say they won’t be around long enough for us to know who they are. Content and content marketing was big last year and it’s

Does Your Business Really Need Social Media?

Does Your Business Really Need Social Media?


There are more than a billion people interacting on social media platforms. Yep. More than one billion. On Facebook alone. And then there’s Twitter. And LinkedIn. And Instagram. And. Well. You know what I’m getting at. So I’m guessing the answer to the

This is my Cyprus story.

This is my Cyprus story.


“This is in large part dedicated to all my clients. You know who you are.” I am South African in that it was the country that I was raised in. I am Greek because this is the nationality of my mother. And I

Yep. Your Business Does Need A Content Marketing Plan. This Is Why.

Yep. Your Business Does Need A Content Marketing Plan. This Is Why.


Most companies today know that content marketing is a crucial component of their overall marketing strategy. Organisations of all types and sizes have realised that effective kick-butt content marketing not only attracts customers, it actually retains them too. And it does this though

Is Internet Marketing The Same As Digital Marketing? Not Exactly. No.

Is Internet Marketing The Same As Digital Marketing? Not Exactly. No.


To be honest, until I researched this topic properly myself, I didn’t realise that the one wasn’t the same as the other. Internet marketing often gets confused with digital marketing. This means that in order to understand the difference, you need to be

Is Your Brand Giving Off That Lovin’ Feeling?

Is Your Brand Giving Off That Lovin’ Feeling?


By definition, the concept of branding isn’t that difficult to understand. It does however play a massively important role in your business so it needs to be done right. This means that before you can even contemplate developing a branding strategy, you first

The Differences Between A LinkedIn Group and a LinkedIn Company Page

The Differences Between A LinkedIn Group and a LinkedIn Company Page


I’ve recently been asked what the difference is between a LinkedIn Company Page and a LinkedIn Group. A fair enough question if you ask me. Especially if you are a business that is only now venturing into the social media domain and have

What Makes For A Good Writer?

What Makes For A Good Writer?


Ah yes, the million dollar question. What makes someone write better than someone else? What makes my copywriting skills that much more remarkable (or less so) than any other copywriter out there? The answers to those questions are so subjective, don’t you think?

I Hate To Admit It But My Assumption Was Almost The Mother Of All…

I Hate To Admit It But My Assumption Was Almost The Mother Of All…


So. I went abroad for a month. With the best of intentions to work whilst I was there. Here’s the thing though. Sometimes, what you think you will be doing when you’re away from the things you normally do often doesn’t work out

A Guide To Implementing Content Marketing. Today.

A Guide To Implementing Content Marketing. Today.


I’ve been doing a lot of research lately. I’m trying to ascertain what exactly constitutes Content Marketing. A relatively simple term in itself you would think. Here’s the thing though.

Consumer Experience Begins With A Hello

Consumer Experience Begins With A Hello


It takes time and concerted effort. It takes a synergy of phenomenal content and social media marketing activities into which other forms of digital marketing tactics are integrated so as to pack a punch.

Writing About You Is The Hardest Thing

Writing About You Is The Hardest Thing


Writing About You Is The Hardest Thing. I’m doing a little bit of a re-brand. Not much. Just a little. Tidying things up a tad, smoothing out the rough edges in a way that will enhance my image as a wildly creative copywriter just that tiny bit more.

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